I have a standard three revision process that is followed for every project. This includes a Narrative Draft, Revision 1, and Revision 2 and then Final Delivery. I have never had to charge extra for going beyond this three revision process so believe me when I say it works!
The first draft will be a Narrative Draft which will help us all agree on the layout of the story of the film or the messaging before we dive into the more creative items like adding b-roll and music. I usually place b-roll and add music to the Narrative Draft but it typically isn’t synced with the video since we haven’t agreed on the layout for the narrative yet.
Real quick, you might be asking what is B-roll. B-roll is secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story. Below are a few examples of b-roll from a testimonial project for 2nd MD.
Then we move to Revision 1 which addresses any other narrative issues and this is where I start placing b-roll and music more accurately.
Revision 2 typically does not include any changes to the narrative and this is where we start to finalize the video with color grading, audio leveling and finalizing any motion graphics (logo animations, lower thirds). If there are any other very minor changes after this then point I typically can do them for no additional charge. The only time I charge extra for an additional revision is if a narrative change is made after Revision 2.
One thing to note is that if we have done our proper preproduction then we should be able to nail the narrative of the video very quickly and not need Revision 2 to keep editing the narrative.
Final Delivery is when your video is delivered to you via Vimeo or Google Drive. I typically allow for very minor edits at this time if there is something in the video I missed but editing is typically completed at this point. I do allow for revisions beyond final delivery at an hourly rate.
We generally only allow 48 business hours and at most one week to receive feedback per revision before we consider it approved and signed off by the client. We then move on to the next edit. This is to keep the final delivery date on schedule as well as keep a project from spanning months, which in the end will have negative outcomes for both parties. We are flexible and if more time is required we must receive written notice of this. We consider a project closed out and approved by the client if 3 months span without communication.
We use Vimeo to host all of the videos and use their review page. Please add all of the comments to the Vimeo Review page that I will send you a link to. This allows for everyone involved in the revision process from your team to see the comments and for you to place comments directly on the video at the timecode where the change needs to be made. (see examples above and below)
After final approval of the videos we deliver them through Vimeo and Google Drive where they can be dowloaded.
RAW footage is never delivered unless specially scoped in a project. Please ask us more about this if you are wanting the RAW files at the end of the project.