Here is why you should have a podcast in Houston

In the digital age, content is king, and video content reigns supreme. If you're a business or individual in Houston, Texas, looking to elevate your brand, there's no better time to start a video podcast. Video podcasts are a dynamic way to engage with your audience, build credibility, and expand your reach. Here's why you need a video podcast in Houston and how it can benefit your brand.

1. Houston's Thriving Business Environment

Houston is a bustling metropolis with a diverse and thriving business environment. With over 2.3 million residents and a strong economy, Houston offers a vast audience for your content. A video podcast allows you to tap into this market, reaching potential customers, partners, and clients who are actively seeking valuable information and entertainment.

2. Enhanced Audience Engagement

Unlike traditional podcasts, video podcasts provide a visual element that can significantly enhance audience engagement. People are more likely to stay tuned and absorb information when they can see the speaker's expressions and body language. This personal touch helps build a stronger connection with your audience, making your message more impactful.

3. SEO Benefits

Video content is a powerful tool for boosting your search engine optimization (SEO) efforts. Search engines like Google prioritize video content, especially from platforms like YouTube. By creating a video podcast, you can improve your website's ranking on search engine results pages (SERPs). Use relevant keywords such as "video podcast Houston," "Houston video production," and "Houston business podcast" to attract local traffic and improve your visibility.

4. Showcase Your Expertise

A video podcast is an excellent platform to showcase your expertise and establish yourself as an authority in your industry. Whether you're discussing industry trends, providing valuable tips, or interviewing other experts, a video podcast allows you to demonstrate your knowledge and build trust with your audience. This credibility can lead to increased business opportunities and client loyalty.

5. Leveraging Houston's Tech-Savvy Audience

Houston is home to a tech-savvy population that appreciates high-quality digital content. By producing a professional video podcast, you cater to an audience that values innovation and cutting-edge technology. This can set you apart from competitors and position your brand as forward-thinking and relevant.

6. Networking Opportunities

Houston's vibrant business community offers numerous networking opportunities. A video podcast can serve as a platform to connect with other professionals, influencers, and industry leaders. By inviting guests to your podcast, you can build relationships and expand your network, opening doors to new collaborations and partnerships.

7. Versatile Content

One of the greatest advantages of video podcasts is their versatility. The content you create can be repurposed across multiple platforms, including social media, your website, and email newsletters. This maximizes the value of your content and ensures a wider reach. Short clips from your video podcast can be shared on platforms like Instagram and LinkedIn, driving more traffic back to the full episode.

8. High-Quality Production Services in Houston

As a video production company in Houston, we understand the importance of high-quality content. Our team of experts can help you produce professional video podcasts that captivate your audience and elevate your brand. From pre-production planning to post-production editing, we offer comprehensive services to ensure your podcast stands out.

Conclusion

In a city as dynamic and diverse as Houston, a video podcast is a powerful tool to connect with your audience, showcase your expertise, and grow your brand. With the right strategy and high-quality production, you can leverage the many benefits of video podcasts to achieve your business goals. If you're ready to take your content to the next level, contact us today to start your video podcast journey in Houston, Texas.

PreProduction That wont break the Bank

How I approach preproduction has drastically changed over the past several months. I did not have a way to do preproduction for lower budget nonprofit and corporate video projects that wasn’t going to put me way over in hours. I used to create PDF documents for my treatments which for me would take a very long time. I would also try to storyboard the majority of the video by hand which was also very time consuming. I recently came across the glory that is Pinterest and a friend of mine introduced me to Adobe Spark and now everything has changed.

From Pinterest I am able to gather enough reference images from other filmmakers and create a short video from them. I am also able to make a treatment with them with Adobe Spark.

Here is the Adobe Spark treatment: https://spark.adobe.com/page/GATsFETwoapO8/

Screen shot from preproduction treatment on Adobe Spark

The main part I storyboarded and did preproduction for was the intro to the video. Here is the final video so you can see how it turned out.

Elevate Your Brand with Professional Video Production in Houston

Elevate Your Brand with Professional Video Production in Houston

Houston is not just the heart of Texas; it’s a thriving hub of innovation, culture, and opportunity. In such a vibrant city, standing out in the business landscape can be challenging. One of the most effective ways to capture attention and convey your brand’s story is through high-quality video production. Whether you're a nonprofit looking to inspire or a corporate entity aiming to engage, professional video services in Houston can elevate your message.

Why Video Production Matters for Your Business in Houston

1. Boost Engagement and Reach

   • Videos are the most consumed type of content online. They are versatile, engaging, and can be easily shared across platforms, helping you reach a wider audience. In Houston’s competitive market, a well-crafted video can set you apart from your competitors.

2. Enhance Brand Identity

   • A professionally produced video communicates your brand’s values, personality, and story more effectively than text or images alone. It’s an opportunity to showcase what makes your company unique in a visually compelling way.

3. Increase Conversion Rates

   • Videos can significantly improve your conversion rates. Whether it’s a product demo, a client testimonial, or a promotional piece, videos provide a powerful call to action that can drive sales and inquiries.

4. Improved SEO Rankings

   • Search engines love video content. Websites with videos are more likely to rank higher in search results. This means potential clients searching for video production services in Houston will be more likely to find your business.

Reach out to use today to schedule a free discovery call where we can review your goals and video ideas. After our meeting we will send you a free estimate and gameplan for you video project!

Scheduling a Discovery Call

Understanding a Discovery Call with Vast Whisper Productions

The discovery call is the beginning of our partnership with you. It allows us to gauge whether or not we are the right production company for you and whether or not you are the right type of client for us. The most important reason we want to schedule a discovery call with every client is because many companies who approach us have no idea what they actually need. This is a time where we can walk through the types of videos that can best achieve the goals you are looking for with your video project.

Video Production

Video production is broken into 3 phases, Pre-Prouduction (planning), Production (filming) and Post Production (editing). Each of these phases has many tasks involved to make a video project a success. We cannot guess when it comes to planning each one of these phases which is why the discovery call is so important.

Video Production can be very expensive and in order for us to be able to give you an accurate quote that can fit within a specific budget we need lots of information. Many times you are unable to give the information during the discovery call but you will walk away from the meeting know everything that is needed for us to give you an accurate estimate.

Video Marketing

We need to understand your goals for the video we are producing. A video that is 5 minutes long wont work on social media when it should be 15-30 seconds long. The same goes for a landing page video that should be 2-5 minutes long instead 15 seconds. The same is true for a video campaign versus a stand along brand film. The end goal for your video project determines the style, runtime, and type of video we produce.

A well lead discovery call can save you money and time

Our goal is for you to walk away from the call feeling well informed and prepared to either move forward with your project or go back to the drawing board. Videos take time and can be very expensive. Our goal is that your project would be stewarded well which means we are fine telling you that the project should be postponed until it will be a success for you.

If you are having trouble coming up with ideas, we would be happy to partner with you in creating a Brandscript using the Storybrand framework. This will help you clarify your messaging and give you a plan for how to market yourself to your target audience.

Here is a list of some of the questions we ask during a discovery call.

• What is your budget range?

• Who is your primary target market or audience for this video? Please describe their demographics, interests, and any other relevant details.

• Have you worked on any video projects in the past? If so, could you provide some examples or references to help us better understand your preferences and style?

• Are there any competitors or similar companies in your industry whose videos you admire or would like to differentiate from? Please provide their names or examples if possible.

• Are there any other stakeholders or team members involved in this project that we should be aware of? If yes, please provide their names and roles.

• How many employees do you have? (We need to know this for licensing purposes)

• Do you have a timeline for this project?

• Do you have a marketing team that we will be working with to produce this content?

• Will you be writing the scripts or will we?

• Could you please provide a brief description of the project and each individual video deliverable? (video topic, estimated run time, all animation, animation mixed with camera footage or all camera footage, voice over or filming one of your team members talking) It is alright if you don't have answers for all of these yet but this will help us better understand the nature and scope of the videos.

• What is the primary goal for these videos?

• How many interviews do you expect there to be?

• How many locations will we film at?

• How many days of production do you anticipate?

• Will the video production be in Houston or out of town?

Hopefully you feel a little more prepared to start talking your video production project! If you don’t know where to start or need help with a marketing video for your business in Houston or anywhere else in the country, click this link!

Vast Whisper Productions is a Houston based video production company creating videos for non-profits and corporate business. Scott and Jess are the owners and have been producing videos in the Houston area for over 10 years. Their combined experience and passion for storytelling allows them to see your project goals through to the end!

The DJI Inspire 2

A few months ago we purchased the DJI Inspire 2 Drone with the DNG RAW and Proress License for our video production company. It has blown away our expectations with image quality. We have been filming for BakerRipley in Houston and shooting in 6K RAW. The image is outstanding.

Animating Characters in After Effects

GIGL TV was a fun project I had the privilege of working on this past year. During the project we needed to create a 3D animation but we were limited on time. We had to be able to create the animation in about 3 days and we weren't sure on what style to use. After some research I came across multiple animation styles but the only one that was going to work was the flat vector based 3D look. 

A great way to create vector based animations is by using the puppet tool in Adobe After Effects. I did this for the first time on this project where we told the story of King David in the Bible. It was a simple way to make this story come alive in a way that really grabbed the kids attentions.  

Illustrator allows you to create a really simple yet cool flat 3D look in After Effects. You create a parallax motion by staggering your illustrator files in 3D space which gives realism to the world and adds the feeling of depth. I followed this tutorial to make the animation.