Why should you specifically hire a marketing team that uses a cinematographer and not just a videographer? For starters, cinematography is the art of storytelling through visually immersive and artistic camera work. It involves using high-end equipment and advanced techniques to create mood, atmosphere, and convey emotions. Videography, on the other hand, focuses on capturing real-life events (like a football game) and information (like a news anchor) effectively with simpler camera techniques and practical equipment. 📽️
Emotion is the key point I want to focus on. As a business you may not realize it but almost all decisions to buy your products or services are emotionally based. You're probably thinking that doesn't sound right, but the research exists to back it up. This is why having an emotional engaging video is important. Your goal isn't always to move your audience to tears but it is to make them feel something. Whether that is confidence, the sense of feeling heard, or empowerment, they are all emotions that lead to the weather or not someone will engage with your brand. Cinematography is the second most important part of the video creation process when it comes to engaging the heart of your client. 🎥
Your preproduction is where the story is built that is tailored to your goals and audience... but we can talk about that in a different post. 🎬
