We have all been there, searching through the hundreds of Amazon reviews for a product to only exit the app or website frustrated knowing the product we just spent hours searching for is probably some cheap Chinese knock off that isn’t going to last more than a month. Then we go and try to find a name brand version of it to feel confident the product is going to last or at least have good customer service despite a higher price tag. This experience should teach us all something. That the name and the reputation or story associated with a product or service matter.
”People don't buy what you do. They buy why you do it.”- Start with Why by Simon Sinek
Trust is at an all-time low. Greed is at an all time high. This will almost always end up making your customer loos if this is how you choose to run your business. Consumers want brands who stand for something, not another cheap amazon style product or service that wont last. Your audience is tired of dealing with the head ache of not know who to trust. Your audience wants a brand to believe in. A brand to join or partner with in being a part of something greater than themselves.
Telling authentic stories lets you show rather than tell. This allows you to gain loyal customers who are sold out for your brand for the same reasons you are.
A story is never stronger than the characters in it. This is why we start with the character of the film in our storytelling process. Great characters are found and are rarely the obvious choice. Great characters need to be developed and great characters lead to strong emotional connection. Schedule a discovery call to learn more about our character development process.
Humans are hardwired to pay attention to conflict. Conflict creates curiosity. Curiosity keeps your audience engaged. Conflict also develops character and more specifically the main character of the story, a little pun there for you.
Did this blog post spark some curiosity on how a character driven story can help your brand? Then schedule a discovery call with us today so we can see if this process is right for you!